Social networks influence: the Direct Communication Opportunity
While there is no denying the power of the Internet, I believe we have not fully tapped into the power of social networks’ influence in our society.
A lot of “gurus” experts” recommend staying on the “net” as the main platform for your social networks in order to reach a larger audience. I know because I used to work for a site that did this. Our “marketing guru” told us that we could get more clicks by posting links to our site on Facebook, MySpace, and Twitter and then hope that people would find us by clicking on these links.
We also learned that if you were using Social Networks, there was a chance that the person you were trying to sell to might be looking at the same thing you were. We also were told that we could try to develop a relationship with a Facebook customer by providing their name and phone number and then monitoring their account.
For me, the solution was to build a DMA that you could come to every day and used to send data back and forth between the data room and the business location. The end result was that you could send and receive all of your data through secure means that looked like a standard connection to the data room but was, in fact, a connection back to your company.
Data can only be done if it’s free and if it’s direct.
When you’re trying to advertise something, you want to be able to control the route that the traffic takes.
If you do not have a DMA, your customers may not know how to interact with you because you’re not direct communication. You will fail to convert new prospects into buyers if you fail to provide this direct communication to your customers.
A DMA is the only way to control direct communication with customers because a DMA is your doorway. It is your door.
One of the most important things you can do is to train your employees about how to communicate to customers in direct communication. They need to be able to effectively use the power of DMA to turn prospects into buyers.
One of the biggest problems with direct communication is that there’s no way to do it quickly and effectively. You will need to give people proper training and adequate time to do it properly.
The best way to avoid a poor conversion rate is to be upfront about using Social Networks.
You need to make sure that your customers understand that your data is going to be forwarded directly to your data room or to another customer.
That means that you should be including information about your DMA in all of your digital marketing messages. You also need to include the same information in any other DMA that you send to your customers.
Using a good DMA will provide you with a direct communication opportunity that you can use to convert more prospects into buyers. You also need to help your employees understand what to do with their customers that use social networks to find your business.