The Importance of Media Analytics Tracking

The goal of analytics tracking is to get a better understanding of your website visitors. Whether you’re looking at traffic sources, website conversions or interactions, there are many techniques you can use to analyze visitor data.

One of the most important aspects of analytics is determining where your site’s traffic is coming from. The Acquisition report in Google Analytics provides this information.

Tracking Social Media Engagement

If you’re not using analytics to track your social media engagement, then you’re missing a lot of valuable data. Whether you’re sharing links to your website, product pages or forms, the results of these types of posts can have an immediate impact on your traffic and conversions.

Using Google Analytics, you can now track social media interaction such as clicks and comments. You can also view social attribution reports to understand how your content is performing.

Using a tool like Cyfe can help you mash up data from a variety of different platforms into one report that compares performance. It can help you identify which networks are driving the best results so you can spend more time on them and less on ones that aren’t converting.

Tracking Email Marketing

Email marketing has a high ROI and is a very effective way to get in front of your contacts, especially when a targeted strategy is used. The key to boosting this return is tracking metrics that are directly related to your goals.

One important metric that all email marketers should be measuring is their open rate, but it’s not the only metric that can improve results. You should also track click-through rates to see which emails are getting the most engagement from your audience.

Using tracking tags (such as UTM), you can track traffic from your email campaigns in Google Analytics. This lets you know how much web traffic each campaign has generated, which is a more accurate indicator of success than simply looking at email opens alone.

Tracking Ecommerce

Ecommerce is a complex industry, and keeping up with the latest trends can be challenging. That’s why it’s important for DTC brands to have reliable data insights. Effective ecommerce analytics helps them anticipate customer behavior, drive traffic, and boost sales.

Google Analytics provides many metrics to help you assess your website and marketing campaigns. However, it’s easy to get off track and start measuring things that don’t really matter. That’s why it’s important to narrow your focus and only measure metrics that will help you achieve your unique goals.

One of the most helpful ecommerce analytics reports available is the Monetization report in Google Analytics 4. This report gives you concrete stats about your revenue trend, products sold, average order value, and more. You can access this report by clicking on the ecommerce icon in your Google Analytics sidebar. It is also possible to filter out visits from employees in this report using the ‘Exclude internal traffic’ option.

Tracking Form Abandonment

Form conversions are one of the most important metrics for any business and having users abandon a webform is frustrating. The good news is that there are tools available to track form abandonment in real time.

The best way to do this is with a specialist tool that logs user behaviour and detects those who begin filling out a form but drop out before completion. There are blogs that teach you how to hack form tracking using Google Analytics (although this requires a lot of work and makes your GA bill soar as it triggers server calls every time someone interacts with your site) but this can be very limited in the insight it provides.

Addressing form abandonment is critical as it can cost businesses a lot of money in terms of potential sales and leads that were lost. There could be a variety of reasons for form abandonment, such as a bug in the submission process or simply too many fields asking for information that is not necessary for the business (education sector application forms are notorious for this). Observing site visitors in their natural environment with a session recording tool can help pinpoint possible hurdles and provide actionable insights to overcome them.